Note before anything else: this is **Bulgari Agostino srl**, an Italian candy company founded in 1880 in Brescia. It is not the Italian luxury jeweller (Bvlgari, Bulgari S.p.A.) — same surname, completely different family business — and it's not a Swedish brand despite often appearing on Scandinavian candy import shelves.
The story
Bulgari Agostino started as a handicraft pastry and sugar-sweet maker in 1880 and has spent 145 years growing into a global marshmallow specialist. The signature is soft extruded marshmallow in 3D shapes — fruit shapes, ice-cream cones, stars — exported worldwide and instantly recognisable on a pick-and-mix wall.
Signature products
- Blue Stars — vivid blue star-shaped marshmallows
- Ice Cream Cones — mini soft marshmallow cones in fruit flavours
- Fruits — fruit-shaped marshmallow assortment
- Sour Strawberry — sour-coated strawberry marshmallow
- Bulgarino — wafer-based snack with egg-white cream and chocolate coating
Flavour profile and audience
Soft, airy marshmallow in playful 3D shapes. Fruity flavours over chocolate, vivid colour over pastel. Family-friendly, pick-and-mix, novelty / visual appeal.
Where Bulgari fits in the wider candy world
Bulgari is the Italian counterpart to Bulgari Agostino — same surname, different family, completely different business. On a European candy gift box, Bulgari does the Italian marshmallow lane while Frisia does the Dutch foam and Lonka does the Dutch fudge.
Where to start
Blue Stars — the standout from the catalogue and the easiest single-piece introduction to the brand.
TheSweetsTruck launches May 2026 with Bulgari on the shelf — pick-and-mix bags for households and pallet-quantity wholesale for retailers, cafés, and event planners across the US and Canada. Sign up and we'll email you the day the store opens, or talk wholesale if you stock candy for a living.