Lonka is a Dutch heritage soft-candy brand best known for fudge, nougat, and creamy caramel. Founded in 1920, it sits in the premium-nostalgia tier of European confectionery — old recipes, real ingredients, the kind of bites adults reach for between meetings.
The story
Where Malaco built its name on sweet-and-sour pick-and-mix, Lonka built it on soft, dense, dairy-forward pieces. Now part of the Cloetta group, the brand still leans on the same product DNA: fudge cubes, nougat slabs, and chocolate-covered soft candies that hold up at room temperature in a way most American caramels don't.
Signature products
- Strawberry Soft Bites — pink soft strawberry-flavoured bites
- Soft Caramel Bites — orange/cream soft caramel cubes
- Caramel & Sea Salt Fudge — gluten-free (verify per SKU)
- Classic vanilla and chocolate fudge
- Nougat slabs
- Chocolate-covered soft candies
Flavour profile and audience
Soft fudge, creamy caramel, nougat, sweet-salty. Premium texture, not chewy-bouncy. Adult-leaning, nostalgic, slightly premium soft candy.
Where Lonka fits in the wider candy world
Lonka pairs naturally with Bulgari (Italian marshmallow) and Frisia (Dutch foam) on a European-candy gift box — three different soft-texture traditions, three different countries.
Where to start
Caramel & Sea Salt Fudge — best entry point and the gluten-free option.
TheSweetsTruck launches May 2026 with Lonka on the shelf — pick-and-mix bags for households and pallet-quantity wholesale for retailers, cafés, and event planners across the US and Canada. Sign up and we'll email you the day the store opens, or talk wholesale if you stock candy for a living.