Damel is the older of Spain's two big candy houses we stock — founded in 1860 in Elche as a small bakery, now one of Spain's largest confectionery groups. The 2008 merger with STI Iberica gave Damel five plants across Spain and a portfolio that runs from gummies to chocolates to liquid caramel.
The story
The Damel Group quietly owns or operates several familiar Spanish candy sub-brands — Cheiw (chewing gum), Palotes (lollipops and liquid caramel), Pectol, Snipe, Casamayor. The Damel-branded line in our catalogue is fruit-forward chewy candy: Strawberry Dreams Swirls, fruit gummies, jelly pieces. Mass-market in Spain, specialty import elsewhere.
Signature products
- Strawberry Dreams Swirls — pink-and-white strawberry-cream swirls
- Fruit gummies and jellies
- Cheiw chewy candies (sister brand)
- Palotes liquid caramel and lollipops (sister brand)
Flavour profile and audience
Fruity, sweet, mass-market chewy and gummy formats. Less sour-leaning than Spanish neighbour Vidal. Mass-market, family-friendly, accessible Spanish candy.
Where Damel fits in the wider candy world
Damel and Vidal are the two Spanish heritage candy houses on most importer catalogues — Damel is the older, broader group; Vidal is the export-leader. They overlap in some categories (gummies, marshmallow) but the flavour profiles differ enough that you can stock both.
Where to start
Strawberry Dreams Swirls — distinctly Damel, distinctly Spanish.
TheSweetsTruck launches May 2026 with Damel on the shelf — pick-and-mix bags for households and pallet-quantity wholesale for retailers, cafés, and event planners across the US and Canada. Sign up and we'll email you the day the store opens, or talk wholesale if you stock candy for a living.